Thriving with Amazon: Top tips to embrace the retail giant
Amazon’s imminent arrival in the Australian retail landscape has caused quite the stir. Change and the unknown naturally cause fear, however in my experience, marketplaces can be a useful avenue to...
View ArticleHow to make more money, just not this week
Australian retailers will have roughly $1 billion dollars a day on the table over the 2017 Christmas season. With so much money at stake, Online Retailer asked me to provide insights into how retailers...
View ArticleA wrap-up of the Women2Watch Award Show 2017
Authored by Kelly Stickel, CEO, Remodista Two weeks ago, at Remodista’s annual Women2Watch Award Show in NYC, we named 5 Innovation Award winners. Abby Wallach, cofounder of ScentInvent, Chau Banks,...
View Article9 ways to avoid the Christmas sales slump
Introduction As you read this blog, your sales people are already counting down to Xmas. They are thinking about the time they will spend with family and friends, partying and overindulging. For...
View ArticleRetailers need an innovation strategy
The retail industry is ripe for disruption. Spending is changing, consumer expectations are rising and Amazon is poised to launch in Australia. According to Morgan Stanley, Amazon is set to carve out a...
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7 Tips To Get Your Christmas Promotion Right
Remember The Goose That Laid the Golden Eggs? As one of Aesop’s fables, the story has been told and retold for over 2000 years to warn people about the likely consequences of getting too greedy. Quick...
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How to Optimise Your PPC Campaigns for Profit
If you set out to optimise a paid search campaign without using the right target metric you simply won’t get optimal results. Given the improvements that have been made to conversion tracking and...
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Welcome to 2018 – A New Year, New Board Members and New Expectations
I love the energy that a new year brings… the anticipation, expectation, hopes and dreams that are associated with a new start. At Reed Exhibitions we commenced the year with our annual Kick Off...
View ArticleNRF Big Show 2018 Summary …
Just back in from the NRF Big Show in New York, the largest global retail event. Claiming around 35 000 delegates this year, they better watch out, Online Retailer 2018 is on their tails! The NORA...
View ArticleHow to engage customers through irrational marketing
By Fi Bendall, Founder & CEO, The Female Social Network When three in four data experts admit that consumers are fundamentally irrational, you know there’s something up. Experience Analytics firm...
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